Pivot or Persevere

Framework for tough strategic decisions

The hardest founder decision. This framework helps you think through it with emotional distance.

Current Situation

Where are you right now?

Signal Assessment

Honestly assess each dimension

Are you seeing consistent growth or improvement?

Yes, metrics are improving

No, metrics are flat or declining

Do customers love your product?

Yes, high engagement/NPS

Lukewarm response at best

Are users coming back?

Strong retention

Users churn quickly

Can you make money at this?

Path to profitability is clear

Unit economics don't work

Is the market responding?

Market is growing/receptive

Market seems uninterested

Is the team still energized?

Yes, we believe in this

Team is losing faith

Deeper Analysis

What traction signals do you have?

What are customers actually saying?

How is the team feeling?

How many months of runway do you have?

Explore Both Paths

If you pivot, what would you pivot to?

If you persevere, what would have to change?

What's your biggest fear about this decision?

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